Spendolini suggested companies implementing benchmarking open their mind to new ideas, learning how to share and exchange information with corporations within and out of their own sectors. In accordance with what Spendolini indicated in The Benchmarking Book, the benefit of benchmarking are as following five:

1. Strategic Planning -
Enterprises must, in advance, fully understand the market, possible moves of competitors, latest technology of products or services, financial resources, and the source of customers. Through benchmarking, enterprises are able to collect related information from the abovementioned categories, thus forming their strategy(s) in a more practical way.

2. Market Forecast -
Information acquired form benchmarking is often used to evaluate current market situation or estimate market potential. Benchmarking also serves as a source of information for direction of development of major players in the market, and the trend of development of products and services.

3. Innovation Stimulation -
Benchmarking is a perfect source for management innovations. The major benefit of mass benchmarking is enabling companies to find new products, new processes, and new ways to manage resources of the company.

4. Product/Process Comparison -
The general goal of benchmarking is to collect information of products and processes of competitors or prestigious enterprises. This kind of information often serves as a standard to compare against similar products or services.

5. Goal Determining -
Benchmarking is also regarded as the means of finding the best process. Comparing with the outstanding enterprises benchmarked, companies are able to facilitate sustainable improvement and increase performance.