Michael J. Spendolini started his research on benchmarking in 1991. Through analyzing 24 corporations, which implemented benchmarking, Spendolini identified a five-stage generic benchmarking model in his article The Benchmarking Process.
1. Determining what to benchmark
The first step of benchmarking is identifying the need of the enterprise that needs benchmarking and defining which organization to benchmark. After clients decides on their needs and their target, they can, making one step further, decide on how much resources they should put in during the benchmarking process. (e.g. time, money and human resource)
2. Forming a benchmarking team
The second step is to choose, train and manage a benchmarking team. In this step, a specific role should be assigned to each member of the team. Some tools of project management can be applied to make sure each member understand clearly what they are responsible for and what is the goal of each stage of the project.
3. Identify benchmarking partners
The third step is to identify the source of information for benchmarking. The source can be the benchmarking target!|s employees, advisors, analysts, or it can be the industry report and competition analysis. Meanwhile, the best practices within the industry and the organizations should be identified in this step.
4. Collect and analyze benchmarking information
In this step, there are some specific methods for gathering information, and data gathering expertise are especially needed. Through contacting target companies, data should be collected and analyzed systematically. The analysis methods should meet the requirements of the benchmarking company so that a constructive suggestion can be made.
5. Take Action
The object of this step is to accomplish a benchmark report and to find opportunities to improve products and processes as well as affirming further detailed steps for follow-up actions.
Spendolini contends that this five-stage benchmarking process is a circular and not a linear flowchart. Generally, a linear flowchart has its starting and ending points, which does not indicate an on-going process. The data of benchmarking should be evaluated on a regular time schedule due to the fact that the products or processes of the target companies are dynamic and they will change with time. Therefore, the basic concept of the benchmarking process is to improve continuously.
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